ETS Lindgren

ETS Lindgren provides a variety of products and services to test Acoustic, EMC and RF signals for the Automotive, Defense, Medical and Computer industries. One of the newest testing requirements is for Multiple In Multiple Out (MIMO) wireless products. In order to introduce ETS-Lindgren’s new products and testing capabilities, JH&A was asked to develop contemporary, “other-world” graphics to brand the communications pieces necessary for the introduction. The initial stage of the program involved designing graphic shirts and badges to give to a number of connected influencers who came to a introduction class at the facility.

“ETS allows us to take some design chances with some of their pieces”, said Rex Burns, JH&A graphic designer. “Since MIMO is a relatively new technology in the testing environment, the ETS team asked me to come up with something that was reminiscent of Star Wars or TRON – something with a cool-factor.” “I think everyone was pleased with the results”, concluded Rex.

Future pieces will include publication ads, trade show graphics, and website imagery.